How do I know which areas of my campaigns need the most improvement based on the TALL Framework?

To know which areas of your campaigns need the most improvement based on the TALL Framework, you need to assess your current campaigns and identify any areas where you may be falling short in the TALL pillars: Targeting, Ads, Landing Pages, and LTV. For example, if you’re not generating enough quality traffic to your website, you may need to improve your targeting. You may need to improve your ad copy or structure if you’re not getting high enough CTR and conversions. You might also need to optimize your Landing Pages or focus more on LTV. Once you have identified areas for improvement, you can use SpeedPPC to help you make the necessary changes and achieve small yet significant improvements in each pillar that can turn your losing campaigns into winners.