How can increasing revenue from each customer benefit a business's PPC campaigns?

Increasing revenue from each customer can benefit a business’s PPC campaigns in several ways. Firstly, it allows businesses to allocate more resources to PPC campaigns, leading to increased traffic and sales. Secondly, it can help businesses improve their return on ad spend (ROAS), which measures the revenue generated from each dollar spent on advertising. Finally, it can increase the lifetime value of a customer, which means more revenue over time and a better return on investment (ROI) for the business.