How can revenue and cost be assigned to each sales funnel step in the funnel map feature?

Revenue and cost can be assigned to each sales funnel step in the funnel map feature using the “Revenue” and “Cost” fields. You can also do alternatives. For example, SpeedPPC could help you to model out underperformance and overperformance in each step are “Worst Case” and “Best Case” scenarios. The “Worst Case” scenario assumes that the performance of each step will be at its lowest possible level, while the “Best Case” scenario assumes that the performance of each step will be at its highest possible level.