How To Use The Landing Page Analysis Tool
In PPC Advertising, you don’t only focus on your campaign performance. You also need to know how your visitors react when they see your website. If you think your visitors hit the back or exit button more frequently, you might want to check why. Does it take too long for your landing page to load? Is your content relevant enough to your ads?
The SpeedPPC Landing Page Analysis tool helps you review and understand what you need to do to improve your website.
We comprehensively analyze your page based on the following parameters:
- Attention in your design
- Page Speed
- Headline Quality
- Content Quality
Benefits of using the Landing Page Analysis tool:
Increase website performance: Helps you improve search engine visibility in both organic and paid search ads.
Increase conversions: Most importantly, the SpeedPPC landing page analysis too.
How to use the Landing Page Analysis tool:
On the SpeedPPC Dashboard, click Landing Pages and select Add Landing Page analysis.
Add your website details, such as product description, focus keyword, and URL.
Click Analyze. It may take a minute, so hang tight!
Review the performance statistics provided by the tool for both Mobile and Desktop.
Performance Statistics:
Landing Page Analysis Summary
Page Speed: Evaluate your website based on the amount of time it takes to load.
Headline Score: Analyze your headlines and grade them based on how well your title or headline is likely to do in search engines.
Content Score: Analyze your website content and grade it based on its search engine performance.
Above the Fold Attention Analysis: this is a graphical representation to show which part of your website will catch the visitors’ attention.
Page Speed Analysis: This will show in-depth data about your website’s load speed. Based on research, 0s-5s has the highest impact on conversion rate.
Headline Analysis: This will show how persuasive your headlines are. Check the suggestions below provided by our system that can help you improve your headlines. Aim for a score of 60-100.
Content Analysis: Quick audit of your website content and determines the presence of certain keywords and concepts.
Here’s a full view of the report.
Your landing page should reflect how good your ads are. You already have the click you’ve been working for, so make sure you take advantage of it by showing what you can offer on your website