Lesson 3: Keywords and Targeting

Introduction

The A in the TALL framework of SpeedPPC stands for Ads. We see so many people have great keywords, campaign structure, and bids, but their ads suck, and consequently, so do their results.

SpeedPPC has built lots of tools to help you create incredible ads. Using our campaign builder is one of the best ways to write highly relevant ads due to the incredible structure it creates. 

However, we also have other tools which will quickly introduce you to here.

Here you will learn:

• How to use the software's AI-based tools to write and optimize ads that resonate with your target audience
• How to use the software's recommendations to improve your ad's performance
• How to store and manage your ads within the software

Ads are the backbone of any PPC campaign, and it's essential that they resonate with your target audience to be successful. With the help of SpeedPPC's ad creation tools, you'll be able to write ads that are effective and optimized for performance.

How To Add Your Own Keyword Lists

This first video explains how to use the keyword set feature in SpeedPPC to target keywords for your campaigns.

Keywords can be added in bulk or individually and statistics can be added for each keyword, including cost per click, competition, trends, sweet spot, and monthly search volume.

How To Find New Keywords

This video aims to understand how to find new keywords using our clever keyword tools. The SpeedPPC keyword tool features two research reports, the suggest keyword report and the expand keyword report.

Both reports allow you to save keywords as a new keyword set, append to another list, or replace a list completely. These tools aim to give you a wider reach and increase your chances of conversions.