Lesson 4: Ads
Introduction
The A in the TALL framework of SpeedPPC stands for Ads. We see so many people have great keywords, campaign structure, and bids, but their ads suck, and consequently, so do their results.
SpeedPPC has built lots of tools to help you create incredible ads. Using our campaign builder is one of the best ways to write highly relevant ads due to the incredible structure it creates.
However, we also have other tools which will quickly introduce you to here.
Here you will learn:
- How to use the software's AI-based tools to write and optimize ads that resonate with your target audience
- How to use the software's recommendations to improve your ad's performance
- How to store and manage your ads within the software
Ads are the backbone of any PPC campaign, and it's essential that they resonate with your target audience to be successful. With the help of SpeedPPC's ad creation tools, you'll be able to write ads that are effective and optimized for performance.
How To Use The AI Ad Writer And Rewriter
This video showcases two of SpeedPPC’s AI tools to help you create compelling ads. These are the Write For Me (AI) tool and the Magic Rewriter. Both assist you in overcoming writer's block and save you time.
The Write For Me (AI) tool generates highly relevant headlines and descriptions based on the product, sales pitch, and keywords provided.
The Magic Rewriter tool can improve or rewrite existing headlines and descriptions. The final ads can be previewed and exported.
About The Ads Recommendation Panel
SpeedPPC provides recommendations on how to create effective ad campaigns and this video takes you through the range of recommendations on offer.
The recommendation panel highlights the importance of checking for any copy issues in accordance with Google's rules, using title case, dynamic keyword insertion, avoiding duplicating content, using power words, a dynamic landing page, paying attention to character counts, including interesting characters, using tokens in the path section, and pinning a maximum of 2-3 headlines.
SpeedPPC helps to follow these best practices to achieve better ad performance and drive more conversions.