Lesson 5: Landing Pages
Introduction
The first L in our TALL strategy relates to Landing Pages. Far too many people have great PPC campaigns but send their clicks (and their dollars) over the edge into the abyss that is their bad landing page.
Changing your landing page's performance can completely change your PPC campaign's whole dynamic. All of a sudden, campaigns that used to be unprofitable can become profitable with improvements to conversion rates.
This is why it’s such a critical part of the TALL framework and why the SpeedPPC platform focuses on it.
We have two main ways we do this. Firstly, our Landing Page Analysis tool and secondly our dynamic keyword insertion options where we help you modify your landing pages dynamically based on the incoming keyword.
This section will take you through this.
You will learn:
- How to analyze your page's performance in terms of page speed, headline score, and content score
- How to use AI-driven heat mapping technology to understand where users are drawn to on your page
- How to improve your page speed to meet Google's standards
- How to write persuasive headlines that grab users' attention
- How to optimize your site's content for better engagement
- The options we have for dynamic keyword insertion (DKI) for your landing pages.
Don't waste any more time on ineffective landing pages.
How To Do A Landing Page Analysis
This video details how to conduct a landing page analysis using SpeedPPC's Landing Page tools. The analysis results include general score, attention heat map, page speed, headline score, and content score for both desktop and mobile.
The heat map is generated using AI technology and shows the areas where users' eyes and clicks are drawn to.
The page speed metrics are important as Google Ads judges the site based on page speed and its relationship with conversion rate.
The headline section evaluates the main headline's relevance and persuasiveness using AI technology.
The content score analysis looks at all the content from the website and determines its strengths and weaknesses.