Lesson 8: Research

Introduction

SpeedPPC provides a host of powerful Competitor Analysis and Keyword spy tools that you can’t generate in Google Ads! These reports can provide additional insights that can help you build a solid foundation for your existing campaigns.

Now, these videos are optional to watch. However, most people really dig the outcomes they can get from these reports.

In this section, we will explain various reports that can be generated using SpeedPPC:

Competitor Comparison Report: Allows you to compare your URL to a competitor's URL and discover what level of Google Ads activity they are engaged in. It also highlights the keywords they are bidding on that you aren't.
Competitor Landscape Report: Allows you to discover who your competitors are within the same space as your target URL. It will give you a list of competitors, sorted by the number of common keywords.
Competitor Text Ad Spy Report: Allows you to examine a competitor and discover what ads they are using to get ideas for your own ads.
Keyword Suggestion Report: Generates thematically similar keywords and the important data associated with that keyword.
Potential Ad Placement Report: Helps you identify opportunities by finding the right websites to run Ad Placement Campaigns or set up direct buy deals on relevant websites.
Expand Keyword Report: This report can expand your list of keywords by finding more ways to use an existing keyword or phrase. It provides information on search volume, cost-per-click, competition, and trends. You can choose a top-level domain or region, and export or save the expanded keywords to your list.
Interrogate Competitor Report: This report allows you to compare your URL to a competitor's URL and discover their level of Google Ads activity. It also highlights the keywords they are bidding on that you aren't.

How To Run An Interrogate Competitor Report

The Interrogate Competitor Report provides a snapshot of a URL's paid and organic search activity, including information on estimated Google Ads keywords, estimated Google Ads traffic, estimated Google Ads traffic cost, top 100 Google Ads keyword positions, and a Google Ads Keyword Report.

The report also displays competitor Google Ads for inspiration for ad copy and ad ideas.

How To Run A Competitor Comparison Report

This video showcases the Competitor Comparison Report, a tool that allows users to compare their website's Google Ads activity to a competitor's. It provides a comparison of keywords, traffic, and cost data and identifies keywords that competitors are bidding on but the user is not.

The report also includes keywords crawled from the user's and competitor's domains for potential keyword list expansion.

How To Run A Competitor Landscape Report

This video gives you a brief introduction to the Competitor Landscape Report which allows users to identify competitors in the same space as their target URL by comparing common keywords. The report provides a list of competitors ranked by the number of shared keywords.

It also provides information on traffic, ad costs, and estimated Google Ads keywords.

How To Run A Competitor Text Ad Spy Report

The Competitor Text Ad Spy Report is a tool to research and analyze a competitor's advertisements. The report can be accessed through the Research tab in the SpeedPPC platform and is useful for getting ideas for your own ads.

The report displays ad examples from the selected region and allows users to save the report for future reference.

How To Run A Keyword Suggestion Report

The Keyword Suggestion report generates relevant keywords with important data for your products or services. The report has a unique "Sweet Spot" score to find keywords with good search volume but not a lot of competition and good CPC opportunities.

The report provides options to export or save the keywords, generate more keywords and add the report to the SpeedPPC Dashboard.

How To Run An Expand Keyword Report

The Expand Keyword Report is a tool on the SpeedPPC Dashboard that expands an existing keyword list by finding additional ways to use the keyword phrase. It provides information about Search Volume, Cost-Per-Click, Competition, and trends.

The report can be accessed from the Research tab, by adding a keyword or phrase and choosing a top-level domain or region. The expanded keywords can be exported or saved to the keywords list and additional keywords can be generated.

How To Run A Potential Ad Placement Report

This video looks at the Potential Ad Placement report which can be used to set up direct buy deals or to identify websites ranking well organically for target keywords. The report provides information such as the number of high-ranking organic keywords, the value of organic keywords in terms of equivalent PPC click costs and estimated traffic from organic keywords.

It also provides information on organic keyword ranking overlaps with your website, and keywords a site is bidding on in Google Ads.